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Our brand-new brand!
We are delighted to introduce our new brand!
You’ll notice a few big changes as we implement our new look across our services and Big Life platforms.
Our rebrand journey was never just about a change in appearance. It was about capturing how people experience Big Life. We wanted to better reflect who we are as an organisation: mission-driven and value-led, modern, expansive, diverse, bold, people-focused, rooted in communities, and full of energy and passion for everything we do!
- Our new logo: The Big Life Group is made up of many different services – from mental and physical health, addiction, and criminal justice, to housing, education, family support and more. Our new logo is simple but distinctive, celebrating the range of what we do and the people behind it.
- A broader colour palette: we have introduced a wider collection of tones to suit our services and their needs. It gives us the flexibility to represent the broad variety of work we do and includes a dedicated trauma-informed section.
- Image-led design: Big Life is – and always has been – about people. Our new brand captures the communities we work with and alongside, as well as our staff and volunteers. We want to showcase our services clearly, highlighting what we do and why it matters.
- Value-based: Our values sit at the heart of everything we do – The Big Life Way. We always stand shoulder-to-shoulder with people, working with them on the things that matter most. All we do is designed and informed by the needs, priorities and strengths of people and communities.
- Mission at the heart: The Big Life Group’s mission is to fight for equity – in health, in wealth and in life. It’s a big, unashamed mission, and we need a brand that supports us to achieve it.
With our mission in mind, the new brand is not just about today. It’s about ensuring Big Life is ready for what’s next – that we can keep growing, adapting, and delivering greater impact where it matters most.